Be Kind Rewind

mumble mumble mumble mumble mumble mumble mumble mumble mumble mumble something about community spirit, not being racist and Ghostbusteeeerrrrs.

When I first saw the trailer I was totally underwhelmed, it came across as a grubby film visually and so very saccharin sweet it could send a Care Bear into a coma.

That's pretty much how it is. It's pretty dull, the Ghostbusters sweding is reasonably funny, then the novelty wears off. Jack Black is Jack Black, none of the secondary characters matter and everyone else mumbles. (Especially you Mos Def (see 16 Blocks)

Michel Gondry is a technical genius. He is hands down one of the most technically and visually creative directors out there... and this film is a mess. There's a load of trademark Gondry in-camera stuff, a whole sequence of 'sweding' that was more than likely done in one shot, some clever costumes and not much else.

The jokes fall flat, the message is ladled on and we were basically hoping the film would end soon (although we stuck it out 'til the hamfisted ending). Some of the shots (not the swede ones, the 'proper' ones), were, frankly, terrible, off framing, odd choices of going to weird angles mid way through some dialogue, all really odd. If they were 'creative' choices, I don't think they worked.

I really don't know what people saw in this.

Be Kind Rewind - 3/10